Brands were losing high-intent visitors because most website traffic was anonymous.
Nitro Commerce
Professional work
Turning anonymous website interest into customer growth
Company at a glance
Nitro Commerce
What they doA growth platform for digital-first commerce brands.
Known forCustomer identification, intent-led advertising and conversion tools for online retailers.
Funding & milestones$5 million Series A announced by the company.
Sources: Nitro Commerce announcement
TL;DR · 30-second version
I owned research, creative strategy, setup, copy, analysis, reporting and case-study production.
House of Gulab reported 26× WhatsApp ROAS; Sleepsia's identified high-intent cohort had a 43% higher AOV than its brand average.
Reported WhatsApp ROAS for House of Gulab
High-intent cohort AOV vs brand average for Sleepsia
Website users identified for Sleepsia
Campaign proof
Two brands, two distinct outcomes. Open the original evidence for detail.
Open full-size proof ↗02 · Audience identification
Sleepsia
10,871 users identified
Open full-size proof ↗Original work samples
Decks, enablement and SEO work
Open the original files behind this case study.
Open the House of Gulab deckOpen the Sleepsia deckOpen the Nitro Commerce overviewOpen the Nitro onboarding kitOpen the NitroX advertising deckOpen the Pee Safe case studyDownload the SEO auditDownload the SEO strategy deckNitroX product deckAffiliate marketing programmeNitro Calling proposalAdvertising service one-pagerEvent standee
These are original work samples. Product promises and forecasts in sales materials reflect their original context and are separate from the campaign results reported above.
The full story
Two customer programmes that connected intent signals with timely WhatsApp communication.
My role across both programmes
As Nitro's only marketer, I worked across the complete campaign cycle: customer research and interviews, creative strategy, campaign setup, copy, analysis, case-study writing, design direction and final reporting with CRM and customer-success teams.
As Nitro's only marketer, I worked across the complete campaign cycle: customer research and interviews, creative strategy, campaign setup, copy, analysis, case-study writing, design direction and final reporting with CRM and customer-success teams.
The goal was not simply to send more messages. It was to identify meaningful interest and create a useful next step for people who might otherwise disappear from the funnel.
House of Gulab
More than 80% of visitors were anonymous. Nitro identified 12% of website visitors and used WhatsApp to reach relevant shoppers. The campaign deck reported a 15% increase in conversion and 26× WhatsApp return on ad spend.
More than 80% of visitors were anonymous. Nitro identified 12% of website visitors and used WhatsApp to reach relevant shoppers. The campaign deck reported a 15% increase in conversion and 26× WhatsApp return on ad spend.
The conversion figure is presented exactly as it appeared in the original deck; the available material does not define its baseline or measurement method.
Sleepsia
From 54,000 monthly active users, the programme identified 10,871 users and a high-intent group of 6,533. Their average order value was ₹2,145, compared with the brand average of ₹1,500.
From 54,000 monthly active users, the programme identified 10,871 users and a high-intent group of 6,533. Their average order value was ₹2,145, compared with the brand average of ₹1,500.
That is a 43% difference between cohorts. It is not presented as a causal before-and-after lift. The result showed that the intent model surfaced a commercially valuable audience for the brand to act on.
Evidence note: Results were validated by Nitro's CRM/customer-success team using the Nitro dashboard. House of Gulab and Sleepsia were separate programmes and are reported separately.