Around 15% of referred patients bought a care plan on the first call; everyone else mainly received further calls.
Curelink
Professional work
Extending conversion beyond the first call
Company at a glance
Curelink
What they doA health-technology platform built to help doctors manage patient care beyond appointments.
Known forCaregiver-supported follow-up and patient communication through familiar channels such as WhatsApp.
Funding & milestones$3.5 million seed round announced by Curelink.
TL;DR · 30-second version
I built WhatsApp journeys combining education, doctor and coach videos, patient stories, reminders and conversations.
Overall care-plan conversion rose to approximately 22–23%, based on figures recalled from Metabase.
Approximate first-call conversion
Approximate overall conversion after nurture
Additional purchases per 100 referred patients
Proof on file
Selected artifacts from the work, not decorative filler.
The full story
A WhatsApp journey that helped patients understand a care plan after the first sales conversation.
The gap after the call
Curelink offered fertility-management care plans to patients referred by doctors. After the referral, the sales team called to explain the plan. Around 15% converted on that first call.
Curelink offered fertility-management care plans to patients referred by doctors. After the referral, the sales team called to explain the plan. Around 15% converted on that first call.
I focused on the patients who needed more time. The opportunity was to create a useful journey between conversations rather than depend only on repeated calls.
What I built
The WhatsApp sequences had three connected jobs: educate, invite a response and support follow-up. They explained the care plan, shared doctor and health-coach videos, used patient stories and introduced special offers for highly engaged people.
The WhatsApp sequences had three connected jobs: educate, invite a response and support follow-up. They explained the care plan, shared doctor and health-coach videos, used patient stories and introduced special offers for highly engaged people.
Some sequences asked questions and responded with relevant information. That made the experience more conversational than a stream of reminders.
- Plan and lifestyle education
- Doctor and health-coach videos
- Patient stories and case studies
- Interactive questions and replies
- Offers based on engagement
What changed
Overall conversion increased from approximately 15% to 22–23%, based on figures I recall from Curelink's Metabase dashboards. That is roughly seven to eight additional purchases per 100 referred patients.
Overall conversion increased from approximately 15% to 22–23%, based on figures I recall from Curelink's Metabase dashboards. That is roughly seven to eight additional purchases per 100 referred patients.
The figures are approximate because I no longer have the dashboard export or measurement period. This is a commercial conversion result, not a medical outcome claim.